Michael Strahan on the power of working hard

Michael Strahan on the power of working hard Nobody knows more about hard work than an NFL Hall of Famer. Okay, maybe an NFL Hall of Famer who built an equally-successful second career as a television personality, and launched several lucrative companies. Michael Strahan’s professional versatility means that his advice can likely be applied to whatever goal you’ve set for yourself. So listen up. [Source: Daily Fuel]

Baking Ingredient Substitutions Table

Baking Ingredient Substitutions Table Do you need to replace one ingredient with another in a recipe? Apply a bit of cooking chemistry to save your project.  This is a table of ingredient substitutions that you can make when baking. Changing the ingredient may affect the taste and texture of your recipe slightly, but this list should help prevent major differences. ammonium bicarbonate - 3/4 teaspoon1 tsp baking soda baking powder (single-acting) - 1 teaspoon1/4 teaspoon baking soda plus 1/2 teaspoon cream of tartar plus 1/4 teaspoon cornstarch baking powder (double-acting) - 1 teaspoon1/4 teaspoon baking soda plus 1/2 teaspoon cream of tartar plus 1/4 teaspoon cornstarch. Use 1 tsp for every 1 cup of flour. baking soda - 1/2 teaspoon2 teaspoons double-acting baking powder (replace the acidic liquid in recipe with non-acidic liquid) baking soda - 1/2 teaspoon1/2 teaspoon potassium bicarbonate buttermilk - 1 cup (240 ml)1 tablespoon lemon juice or vinegar plus enough milk to make 1 cup (240 ml) (let mixture stand 5-10 minutes)more buttermilk recipes cake flour - 1 cup (130 grams)3/4 cup (105 grams) all purpose flour plus 2 tablespoons (30 grams) cornstarch cake flour - 1/3 cup1/3 cup all-purpose flour less 1/2 teaspoon chocolate (bittersweet or semi-sweet) - 1 ounce (30 grams)1/2 ounce (15 grams) unsweetened chocolate plus 1 tablespoon (15 grams) granulated sugar chocolate (unsweetened) - 1 ounce (30 grams)3 tablespoons (20 grams) natural cocoa powder (not Dutch-processed) plus 1 tablespoon (14 grams) unsalted butter, shortening, or vegetable oil cocoa powder, Dutch-Processed - 3 tablespoons (20 grams)1 ounce (30 grams) unsweetened chocolate plus 1/8 teaspoon baking soda. Also reduce fat in recipe by 1 tablespoon. cocoa powder, natural unsweetened - 1 ounce (30 grams) unsweetened chocolate. Also reduce fat in recipe by 1 tablespoon. coffee, strong - 1/4 cup (60 ml)2 tablespoons (10 grams) instant coffee in 3 tablespoons hot water corn syrup, dark - 1 cup (240 ml)3/4 cup (180 ml) light corn syrup plus 1/4 cup (60 ml) light molasses corn syrup, light - 1 cup (240 ml)1 cup (200 grams) granulated white sugar (increase the liquid in the recipe by 1/4 cup or 60 ml) cornstarch (for thickening) - 1 tablespoon (15 grams)2 tablespoons (25 grams) all purpose flour cream of tartar - 1/2 teaspoon1/2 teaspoon white vinegar or lemon juice cream - half-and-half - 1 cup (240 ml)7/8 cup (210 ml) whole milk plus 2 tablespoons (25 grams) melted unsalted butter cream, heavy (not for whipping) - 1 cup (240 ml)2/3 cup (160 ml) whole milk plus 1/3 cup (75 grams) melted unsalted butter flour, self-rising - 1 cup (140 grams)1 cup (140 grams) all-purpose flour plus 1-1/2 teaspoons baking powder plus 1/4 teaspoon salt flour, whole wheat - 1 cup (150 grams)7/8 cup (120 grams) all-purpose flour plus 2 tablespoon (6 grams) wheat germ honey - 1 cup (240 ml)3/4 cup (180 ml) light or dark corn syrup plus 1/2 cup (100 grams) granulated sugar lard - 1/2 cup (113 grams)1/2 cup (113 grams) solid vegetable shortening lard - 1/2 cup (113 grams)1/2 cup (113 grams) plus 1 tablespoon (14 grams) unsalted butter marshmallow cream - 2.5 ounces8 large marshmallows or 1 cup miniature marshmallows milk (sweetened condensed) - 14 ounce can (396 grams)blend 1 cup instant nonfat dry milk plus 2/3 cup (135 grams) granulated sugar plus 3 tablespoons (35 grams) melted unsalted butter plus 1/2 cup (120 ml) boiling water milk (evaporated whole) - 1 cup (240 ml)1 cup (240 ml) half half milk (whole) - 1 cup (240 ml)1 cup (240 ml) skim milk plus 2 tablespoons (25 grams) melted butter or margarine molasses - 1 cup (240 ml)1 cup (240 ml) dark corn syrup sour cream - 1 cup (225 grams or 8 ounces)1 cup plain yogurt sour cream - 1 cup (225 grams or 8 ounces)1 tablespoon lemon juice or vinegar plus whole milk to fill 1 cup (240 ml) tapioca, instant or quick-cooking - 1 tablespoon (12 grams)1-1/2 tablespoons (20 grams) flour vinegar - 1/4 cup (60 ml)1/3 cup (80 ml) freshly squeezed lemon juice yogurt, plain - 1 cup (225 g)1 cup (225) sour cream

Dangers of texting and driving Essay Example | Topics and Well Written Essays - 1000 words

Dangers of texting and driving - Essay Example The basis for the risk in texting while driving is distraction of drivers’ attention from focusing on the road. The few seconds when a driver types some text on their phone is equal to driving for the exact number of seconds while blindfolded. There are real dangers involved in this with loss of human life being the ultimate risk. This act is unacceptable by its very nature of posing a risk human life. Klauer et al, conducted a study on the risks of a crash or near crash for both novice and experienced drivers when their attention is distracted yielded a positive relationship between number of distractions from secondary tasks while driving and risk of crash or near-crash. It was established that the risk increased at a significant rate among novice drivers than among experienced drivers. The secondary task distractions considered included picking a mobile phone, replying to a text or email and reading the same. However, the research did not include browsing the internet while driving (Klauer, et al., 2014). This gives a clear indication that texting while driving poses a real danger of an accident or a near- accident regardless of a driver’s competence. This act not only poses danger to the driver but also the pedestrians walking by the roadside (Rumschlag, et al., 2015). Consequences of this act reverberate across several areas of the society which include medical servic es sector, motor vehicle insurance sector as well as the country’s labor force.

Ancient Egyptian architecture had a number of well known generic Essay

Ancient Egyptian architecture had a number of well known generic building types (pyramids, Mortuary temples and so on). Select o - Essay Example The word ‘pyramid’ was adopted from the Greek word of ‘pyramis’ that stands for ‘wheat cake’ (Ancientegypt.co.uk). The word pyramis was used by the Greeks to refer to the ancient buildings in Egypt because they resembled the Egyptian wheat cakes with pointed tops. The later dynasties of the Old Kingdom were flourishing in terms of economy and stability and thus the Kings held a notable position in that era. They were seen as divine majesties and were thought to be gods’ servants on earth who facilitated the people. As a result heavy reverence was attached to the kings and all measures were taken to secure the king’s majesty even after his death. Since it was believed that a part of the king’s soul remained with the body to help him rule the dead ones, the body was turned into a mummy to preserve it and all possible equipments were buried along with him that were thought to facilitate the king. These equipments involved vesse ls, cutlery, furniture and even food items. Thus the pyramids built for these dead kings became the focus of the world’s attention and were included into the ancient Seven Wonders of the World. Early History The history of pyramids dates back to the very early time of the Dynastic Era, when tombs with flat roofs were carved out of rocks for the kings, then known as ‘mastabas’. These mastabas were short rectangular constructions with two paired offering niches and exterior open air chapels marked by crude brick walls (Reisner, 1934). These structures marked the birth of pyramids. The procedure involved building a mastaba on top of another but smaller in size of the one below it. This resulted in a hierarchy of mastabas, ending up in a triangular like structure now known as pyramid. Contrary to mastabas, this structure was completely made out of stone and had a similar chamber for burial as in a mastaba. The first pyramid of this style was built at Saqqara and was known as the Step Pyramid (Thinkquest.org, 1992). It was built by the architect Imhotep to preserve the body of the King Djoser, who ruled Egypt during the third dynasty. The memorial was 62 feet tall, with six steppes terraces made out of stone and had a number of shrines and courtyards around it. Today, it is the oldest discovered architectural monument on earth and is now referred to as the Great Step Pyramid. The stepped pyramid style continued for several years until the first attempt at the smooth-sided pyramid was did at Dahshur by the Pharaoh Snefuru (Dunn and Winston, 1950). The pyramid was 300 feet high and was coated with limestone on the outside. Unfortunately, the sides of this pyramid turned too steep about halfway towards the top, resulting in an uneven structure. This resulted in a failed attempt at building a smooth-sided pyramid; however the change was a turning point. Archeologist wonder if the material was running low that caused the labors to complete the pyrami d in this shape. A second attempt was made again by Pharaoh Snefuru to build a smooth-sided pyramid. This time the construction turned out more flat and even and, thus, ‘The Red Pyramid’ was born. The Red Pyramid is 345 feet high and has an angle of 43 degrees (Sacred-Destinations, 2005). It contains three chambers

Zimbabwes present economy Essay Example for Free

Zimbabwes present economy Essay Introduction: Zimbabwe is facing a huge economic crisis that is worsening living standards by the day and a decline in industrial growth. Unemployment is now one of the highest in the world, running at 50% against an annual population growth of 3%, mainly because of inadequate sustainable job creation activities in the market. The rampant unemployment has given rise to the worsening abject poverty, rising crime levels, falling quality of life and standards of living, as well as general delinquency. Close to 65% of the population is considered poor according to the latest poverty assessment. The country is facing near bankruptcy. The problem is Governments huge borrowings where much of the money is used for recurrent expenditures to meet the day to day running of Ministries. Very little is for capital investments. Since the attainment of independence in 1980, Zimbabwe has produced a number of Annual Budgets that were supposedly implemented together with the national economic plans such as the following: Zimbabwe Conference on Reconstruction and Development (ZIMCORD), On the Road to Socialism, Transitional National Development Plan (TNDP) that came in volumes I and II; Economic Structural Adjustment Programme (ESAP) 1991-1995, Zimbabwe Programme on Economic and Social Transformation (ZIMPREST) 1998-2000, Millennium Economic Recovery Programme (MERP) 2000-2002, Ten Point Plan and more recently the National Economic Revival Programme (NERP) February 2003. The focus of all these policies was to bring about economic development and improved quality of life for Zimbabweans. Regrettably, none of these economic policy documents together with the accompanying annual budgets have succeeded in producing real positive tangible results especially in the area of poverty reduction. A number of factors accoun t for this hence the rampant poverty that has rocked the country today. An analysis of the various economic recovery and reform programmes is done summarily done below with more emphasis and time given to the most recent one NERP. Economic Structural Adjustment Programme (ESAP) In October 1990, the Zimbabwe government succumbed to Western donor pressure and grudgingly agreed to implement the five-year Economic Structural Adjustment Programme (ESAP) as a response to the economic crisis which had been afflicting the country since the 1980s. The measures introduced were: Removal of price controls; Removal of wage controls; Reduction of government expenditure; A 40 per cent devaluation of the Zimbabwean dollar; Removal of subsidies on basic consumer goods; Liberalising the foreign currency allocation system; Removal of protection of non-productive import substituting industries and increased profit remittance abroad; and A radical restructuring of the various parastatals and other public enterprises. ESAPs prime mandate was to shift the style of economic management from a setup where state intervention was perverse towards a framework where market forces had more influence. Economic liberalization was expected to accommodate major fiscal reforms, aimed at trimming the budget deficit from 10% of Gross Domestic Product (GDP) to 5%, increasing national output by 5% over the reform period, as well as reduction of inflation from over 17% to 10% by 1995. The major achievement made by ESAP was domestic deregulation, trade liberalization, foreign currency liberalization, and foreign direct investment liberalization (among other areas of deregulation). The major  challenge during the period was the issue of huge fiscal deficits that averaged 10 percent of GDP. Though inflation was an issue, it was still within manageable levels. Zimbabwe Program for Social and Economic Transformation (ZIMPREST) Beyond ESAPs phase, the Program for Social and Economic Transformation was implemented from 1998 to 2000, with focus on consolidating the gains of economic liberalization. ZIMPREST still pressed forward with economic stabilization, aiming to reduce the budget deficit from 10% of GDP to 5% and inflation to single digit levels. The major constraint ZIMPREST encountered was the fact that donors did not provide any funding, nor did budgetary provisions take note of its funding. The economy as a result subdued, and savings and investments tumbled from 18% of GDP in 1996 to 9% and 13% respectively in 1999. Millennium Economic Recovery Program (MERP) In the year 2000, the Millennium Economic Recovery Program (MERP) was launched, with a thrust towards restoring macro economic stability and therefore restore a vibrant economic growth and ridding the economy of inflation. Fiscal reforms and monetary policy measures would foster to restore price stability, while the domestic debt portfolio was to be massively restructured and industry sector revived. The program never took off due to lack of coherence on whether the economy should continue on liberalism or perhaps pursue a compromise, which places less emphasis on markets. At most MERP was marked with major policy reversals with initial and subsequent commitments to adjust the exchange rate for example remaining on ice, and the local unit maintaining a peg of Z$55 to the US$, despite widening inflation differentials with trading partner counties. It is also the time when the government reversed market economics, culminating in the institution of price controls in the third quarter of 2001. The failure to implement MERP marked the turning point on steeper falls in business confidence in Zimbabwes economic history, with business failure  rising significantly. The economy took a steeper downward trajectory in the period. Since then economic events have not helped either to build or sustain business confidence. The performance of most sectors was largely influenced by the aforementioned economic terrain; where neither ESAP nor ZIMPREST have been able to tame macro economic instability and MERP went on to accommodate it. All productive sectors have maintained a negative growth trend since the year 2000, save for estate, finance and insurance. The performance of these sectors hence mirror the persistent decline in national output. Since there is a strong correlation between agriculture and manufacturing, the ESAP era had a strong growth for all sectors, yet the ZIMPREST and MERP depict basically an erratic and downward trend. National Economic Revival Programme (NERP This is the most recent of the economic reforms and was launched in February of 2003. This was a brainchild of consultations with social partners namely Government, Business and Labour under the Tripartite Negotiating Forum (TNF). NERP was formulated with the principal objectives of: Increasing the output across the productive sectors as a way of reducing shortages and curbing the black market; Increasing employment generation through sector specific measures and Improving exporter viability and the supply of foreign currency through an Export Support Scheme. Under NERP, sector specific measures were formulated which are: agriculture, manufacturing, small and medium enterprises (SMEs), mining, tourism and services sectors. Under agriculture, the following measures are being implemented:- Offering viable producer prices timeously Entering into contract farming to ensure adequate supply of strategic crops for exports, local consumption and seeds; Putting in place a Dairy Development Facility; Providing adequate resources to enable the productive use of the land, since the latter is a basic economic resource which must be exploited efficiently and effectively and Introducing duty free exemptions on imported agricultural equipment not locally available, amongst others. Under manufacturing, the policy thrust will be to reverse de-industrialisation and increase capacity utilisation in the manufacturing sector through:- Reviewing the countrys Industrial Development Strategy; Resuscitating the business linkages programme; Introducing technology linkages programmes between manufacturing industries and institutions of higher learning and research and Availing financial support to distressed companies Under Small and Medium Enterprises (SMEs), the Government acknowledges that an integrated policy and strategy for the development of small and medium enterprises (SMEs) is critical for generating employment, stimulating growth and contributing to foreign exchange generation and has thus instituted the following :- Developing the enabling and regulatory environment; Investment promotion in SMEs; Improving access to markets and finance; Providing technology and infrastructure support and Undertaking entrepreneurship, management and skills development programmes In the mining sector, the measures include:- Allowing the small scale mining sector to benefit from the productive and export sector facilities where they access at 15 and 5 percent respectively; Putting in place incentives for projects that encourage value addition of exported minerals and metals in order to increase foreign currency generation and employment opportunities and Implementing a revised and consolidated fiscal regime for the sector. Under Tourism, in order for Zimbabwe to regain its reputation as a leading tourist destination, the following will be done:- Launching a public relations campaign; Intensifying marketing activities and broadening tourist source markets to realise diversification; Encouraging investment in tourism infrastructure (such as shopping malls, agro and eco-tourism development zones) and Promoting the cultural industry to realise its income potential through cultural tourism. Under the services sector, the following will be implemented amongst others:- Enhancing marketing of agricultural commodities by establishing an Agricultural Marketing Authority; and Recapitalisation of key public transport enterprises in order to improve urban transport. In addition, the Government through the Tripartite Negotiating Forum signed a Prices and Incomes Stabilisation Protocol on 30 January 2003 whose fundamental objectives are to:- Enhance viability of companies as well as sustain production; Guarantee the availability of products on the market at affordable prices; and Deal effectively with problems arising from the regime of price controls. Further, Government instituted the following measures to ensure that savers and borrowers mutually benefit from the following interest rate policy:- Narrow the current high spreads between deposits and lending rates in line with international best practices; Reviewing upwards deposit interest rates on consumption and speculative activities; and Reviewing the proliferation of service charges levied on depositors by banks. The link to the 2003 National Budget hinges upon: Development of a Macroeconomic Consistency Framework which ensures consistency between policy implementation and performance of the four sectors of the economy; A supplementary budget to accommodate additional expenditures occasioned by  the financial implications of NERP; and Development of a Medium Term Expenditure Framework to ensure the improvement of the macroeconomic environment, for the period 2003 to 2005. Assessment of the National Economic Revival Program: The best tool to asses NERP is the Strengths, Weaknesses, Opportunities and Threats model which is outlined below: NERP Strengths: Some of the strength of NERP are as follows: It is about immediate measures to revive the economy, which gives it some urgency and focus; It draws heavily from deliberations of the TNF and was in fact sanctioned by it. This implies a high level of consensus on the policy measures contained therein; It specifically derogates responsibility to specific bodies or parties. It is therefore easy to check who has to what by looking at the implementation matrix. It is part of a comprehensive set of protocols focussing on specific areas; and It had a clear time frame. NERP Weaknesses NERP suffers from the following weaknesses: Its implementation is based on the TNF principles of trust and goodwill. Without these, it founders; Slippages in one area affect the rest; Lack of harmony and consistency of government policy creates unwarranted policy conflicts that undermine its implementation; Deteriorating political conditions and in particular increased polarisation of the Zimbabwean society undermine its implementation and therefore success; it comes after the budget: in the context of already inadequate resources, it falls on its face. It contains high expansionary measures (for instance on land), which are inflationary (yet in its own analysis it decried the fact that money supply growth reached 150% by December 2002); It lacks measures to deal with hyperinflation. No sterilisation measures are included; It is about everything, and yet it is a short term programme; there is no prioritisation of issues; It is based on representative democracy; constituencies may not be aware of what they have been bound to or may not be able to implement their obligations; It is impeded by a general lack of political will; and It has no time horizon. NERP Opportunities The opportunities to it include: What needs to be done is collectively determined and known; Given the right environment, the stakeholders are committed to implementing it; Flexible framework of the TNF based on the win-win principle; and It allows for self and collective responsibility and evaluation. NERP Threats The key threats to NERP include: Policy conflicts (stabilisation versus expansion); lack of adequate implementation capacity; Overcrowded agenda and lack of prioritisation; Unrealistic expectations; sometimes seen as a quick-fix magic; Lack of resources and continued resort to domestic borrowing; Slippages in implementation; the programme is already behind schedule; In formalisation of the economy; Political expediency may result in policy inconsistencies; Continued political polarisation; Stakeholder mistrust and misunderstanding; and Lack of political will. Conclusion: However, a combination of near-total disregard by government for all those components of the programme which were at variance with intensive state control of all major facets of the economy, or which were in conflict with failed ideologies, and two years of severe drought, saw the first three years of ESAP as an economic non-event. By 1993 government had little alternative but to implement much of that which it had up until then disregarded, although it did so reluctantly and half-heartedly. Nevertheless, belatedly ESAP began to yield positive results and therefore it was used as the basis for the next programme, intended to be implemented from 1996 the Zimbabwe Programme of Economic and Social Transformation (ZIMPREST). But governments lack of enthusiasm was such that although the programme was to be embarked upon in 1996, it was only released to the population in general and to investors, financiers, commerce and industry in particular in 1998 and never meaningfully introduced. So in 2000 government announced its Millennium Economic Recovery Programme (MERP). As with ZIMPREST, that programme proved to be only plentiful words and glossy papers but devoid of any substantive implementation and it was soon cast away into oblivion. In its stead, government announced a new programme the National Economic Recovery Programme (NERP) in February. However, with virtually the only exception being an exchange rate adjustment or export support exchange rate (both being euphemisms for devaluation), NERP was as shallow in its application as had been ESAP, ZIMPREST and MERP. The economy has continued to decline to an ever greater extent, with many believing, erroneously, that it is now beyond redemption. Not only has government shown remarkably consistency in its failure to implement any of its formal economic development or recovery programmes other than with the greatest of superficiality, but it has shown equally great consistency in devising and implementing actions diametrically opposite to those envisaged by the various programmes and plans that it had so proudly placed before Zimbabweans. In so doing, it has brought the  economy to its knees. Inflation has reached an astronomic level of more than 364,5% for the year to June with that months inflation at 21,1%, an all-time record. Never has there been such a high proportion of the population without employment. Never has there been so many suffering and facing malnutrition, if not severe starvation, at incomes far below the poverty datum line, as is now the case. Never has Zimbabwe been as short of foreign exchange, with consequential devastating shortages of fuel, energy, basic foodstuffs, industrial raw materials, agricultural and mining imports, medications, and much else. Agriculture has been virtually destroyed, the mining industrys operations heavily reduced, tourism emaciated, and the manufacturing and distributive sectors battling to survive. And never has government incurred deficits of the scale that are now the order of the day. So great are those deficits that government must now present a supplementary budget to parliament as the national budget tabled in November 2002 and the fiscal out-turn to date have no commonality. As has become a regularity, the spending of almost all ministries is way in excess of the votes approved by parliament. Compounding the problems created by governments profligacy has been the differential in governmental revenues received as against those envisaged in the national budget. With a withering economy, it is inevitable that taxation receipts must fall and with limited foreign exchange the extent of imports diminishes with a corresponding reduction in inflows of Customs duties and import taxes. But another significant non-receipt is that in contrast to expectations in the 2001, 2002, and 2003 national budgets, government has had very little by way of proceeds from the intended privatisation of state enterprises. The intention to divest itself of all but the most critically strategic businesses owned by government has been one of the major elements of ESAP,  ZIMPREST, MERP and NERP. While government repeatedly failed to pursue many of the elements of those programmes, nevertheless it did effect some privatisations between 1998 and 2002, and with some considerable success. Effectively and successfully, the Jewel Bank, Dairiboard, Rainbow Tourism Group, Cotton Company of Zimbabwe, and Zimbabwe Reinsurance Corporation were privatised. Not only did government realise significant amounts from the sale of its investments but the privatised enterprises rapidly demonstrated substantial growth and enhanced efficiency of operations. The privatisation programme has clearly ground to an ignominious halt and contrary to detaching itself from commercial and other economic production enterprise; government is increasing its involvement through some of its parastatals. Enterprises such as the National Oil Company of Zimbabwe, Zimbabwe Electricity Supply Authority, National Railways of Zimbabwe, Cold Storage Company, Air Zimbabwe, Zimbabwe Broadcasting Corporation, the GMB, and many others have become an ever-heavy millstone around the neck of the fiscus. Evidently, therefore, the inclusion of privatisation in NERP is yet another hollow economic plan of government one devoid of substance. Pity, therefore, the poor officials in the Ministry of Finance and Economic Development required to formulate the supplementary budget. They have to find ways of exacting the funds needed by government but have great difficulty in finding any way of doing so within a derelict economy without further catastrophically afflicting that economy and without extorting yet more from a desperately impoverished population. Under the current programme (NERP), the government was supposed to have explored models of land tenure systems vis a vis property rights by March 2003. It was supposed to have reviewed maximum A2 farm sizes and rationalised and consolidated land allocation in line with an audit by the Land Task force the same month. Instead, it threw away the report without disclosing its findings to the public and setup another audit team which is still working on its audit. The government is supposed to have reviewed and topped up input schemes, finance and extension services and facilitated the setting up of commodity associations by the same month. It should have introduced a Dairy Development Programme to revive dairy farms by March 2003 and transformed Agribank into a Land Bank as well as the disbanded Agricultural Marketing Authority. Other tasks that should have been carried out by March included the review of the Industrial Review Strategy to address de-industrialisation, low capacity utilisation, increased exports and empowerment and, a review of the gold support scheme. International public relations companies should have been hired to counter negative publicity. Several measures to boost foreign currency should have been implemented in February 2003. These included an export support scheme, a review of the 50:50 export proceeds surrender every quarter, the introduction of an export revolving fund and incentives to attract remittances from non-resident Zimbabweans. A credible external payments arrears repayment programme should also have been put in place in February. The government should have put in place trigger mechanisms to adjust the prices of fuel, and tariffs for coal and electricity by February. It should also have concluded and signed the Kadoma Declaration (this focuses on addressing the mismatch between policy design and implementation) by February. As things stand, it is still groping in the dark, calling on the nation to remain steadfast Rambai makashinga Economic policy reform in Zimbabwe has not resulted in improved socio-economic welfare for the populace. Consequently, economic decline has resulted in widespread political discontent and disaffection with the present regime. As political tensions have reached a political impasse, there are concerns that Zimbabwes economy is on the brink of total collapse. As the Kadoma Declaration observes, without the assistance of  development partners, it is difficult to revive the economy. While the rest of the world may not need Zimbabwe, Zimbabwe certainly needs the rest of the world.

SOCIETYS SLAVES :: essays research papers

The books Brave New World, by Aldrous Huxley, and 1984, by George Orwell, are alike because they have comparable organizations. By using brainwashing techniques, censorship, and the obliteration of history, the leaders in Brave New World and 1984 control the thoughts and recollections of the people in their societies. Without using these techniques, the societies being controlled could not exist, because the people would not be disciplined like they needed to be. The citizens in these societies are slaves of the leaders, but cannot resist or do anything to change things for themselves. Chiefly, brainwashing was essential to accomplish while the children were young because then it would ensure that they would grow up to be model citizens in the society. Principally, love was disallowed in both societies, by the virtue that it would cause problems. Fights would begin over relationships that would cause uncertainty that was not needed in the society. When the citizens Brave New World were young, they were involved in sexual games that would introduce them to sex and portray it as something casual. "†¦.this little boy seems rather reluctant to join in the ordinary erotic play." (Brave New World, pg. 30) As they got older, they were not able to know love, or would not be able to distinguish it from sex, so it became the norm to 'have everyone'. In 1984, marriages were allowed, but on the grounds that the two people getting married were not in love. They wanted the people to feel like they were only getting married to be of service to the party (when their children were set up working with the Spies, growing up to be pawns for the Party). The one they were supposed to love was Big Brother. "You must love Big Brother. It is not enough to obey him you must love him." (1984, pg. 201) Everyone was designed so that people would feel like they were existing for the Party, and the Party is virtuous. People's reactions towards death was also deteriorated in Brave New World, so people would not show anxiety if one of their friends died. "What are these filthy brats doing here? It's disgraceful." "Disgraceful? But what do you mean? They're being death conditioned." (Brave New World, pg. 208) They would just continue on living in the society, as existing happily and productively was their purpose. In 1984, emotions about occurrences like death was frowned upon as well.

International Aspirations of an Emerging Market Firm

International Aspirations of an Emerging Market Firm Arcadia, a Turkish appliance manufacturer controlled by Turkeys largest conglomerate company named Crock Group. From the beginning, Recall products more than half of Turkeys appliances, including air conditioners, dishwashers machines, cooking appliances, and refrigerators. But since trade barriers declined in sass and sass, many competitors such as SSH, Hairier, General Electronic, Whirlpool, and Electrocute were threatening Recalls market share.In global household appliance industry, consumers tend to view home appliances as commodities, and often value low prices. Some applicants carry small profit and have long life span, using automated manufacturing plants and low-cost labor Is only help in short run for the manufacturers. In order to sell in premium price and increase profit margins, some appliance makers differentiate their product by Innovative, value-added technology and features. However, innovation is costly. Which caus ed most major appliance manufacturers began to globalize (Cassavas, Knight, & Rosenberg, 2008, up. 277-278).Arcadia sees its best prospect In emerging, fast-growing markets in Eastern Europe, Asia, and Latin America. Perhaps Singapore could be one of those markets that allow Arcadia to be a lead player in the industry as its aims. Issues Economic in Singapore. Singapore economic is the first issue that attracts Arcadia to enter Into this emerging market. Singapore GAP shows Gingersnap's buying power, which also affects Arsenic's products. Analysis Economic in Singapore. According to Political Risk Yearbook: Singapore Country Report stated; â€Å"real GAP growth for the second quarter of 2010 surged to anIncreasable rate of nearly 19%, on top of registering nearly 1 7% growth in the first quarter, and that performance has now positioned Singapore to be one of the fastest growing economies in the world. † (2010, p. 4). Singapore is one of the world's leading business centers an d a major destination for foreign Investment. The first reason Is monetary stability In Singapore Is good. Second, the legal and regulatory framework for the financial sector is transparent and efficient. The government influence in the sector is gradually being reduced.Third, anti-corruption laws are strong and well enforced. Moreover, foreign and domestic Investors are treated equally, and openness to global commerce fosters competitiveness. With prudent and sound banking practices, the financial sector has weathered the global financial turbulence relatively well (Miller and Holmes, Para. 3). These should be good enough reasons to attract Arcadia entering Singapore market. Issues Singapore Consumer Lifestyle. The second Issue that Recall need to know before doing business in Singapore Is consumer lifestyle.In order to know which products appropriate to consumer lifestyle in Singapore, Arcadia should be marketed precisely; ongoing research in Singapore consumer lifestyle will defi nitely help Arcadia reaching their goal. Analysis Singapore Consumer Lifestyle. According to Global Marketing Information Database (GIMP), point out that Singapore have their busy lifestyle. They spend more time on working, and spending less time in other thing else. As Gingersnaps become busier, the demand for convenience has been on the rise. Thus, the household appliances should sales something that help Singapore save time such as microwaves and freezers.As Gingersnaps workers have less time for grocery hopping, having a freezer will help them to purchase more food. Likewise, microwaves will be great help to save time in cooking for Singapore busy worker. Moreover, Singapore is very attuned to high-technology lifestyles, and technology- based products and services are extremely popular. On the other hand, over the short-term the economic downturn will drive many consumers to be much more discerning, and they will search hard for the best deals (GIMP, 2011, Para. 1-13). Commercia l risks in Singapore.The last issue that Arcadia need to study carefully is attention risks in Singapore, including country risks or political risks, cross-cultural risks, commercial risks, and currency risks. Although Singapore has lower rate of corruption than other Asian countries and its Singapore Dollar (SAG) is quite strong, there is commercial risks that need to be considered. Analysis Commercial risks in Singapore. Although the Business Monitor International mentioned that the Singapore Dollar (SAG) is safe, there are commercial risks in Singapore.From Smog's information, Arcadia may adapt its products, prices, and promotions in order to minimize commercial risks while doing business in Singapore. In addition, there are several competitors who already have niches in Singapore should appliances market share such as, LEG Electronics, Panasonic, Samsung, and Careful. In order to compete with those strong competitors, Arcadia could apply its advantage, which is its knowledge of how to produce products for lower-income countries. â€Å"It operates 11 manufacturing plants in Turkey, Romania, Russia and China.Arcadia is a member of the Koch Group of companies, which holds a majority stake in the company. † (Denominator, 2010, p. 50). All those manufacturing plants allow Arcadia to produce appliances less expensively than some competitors. The retailers in Singapore are also important to Arcadias business. The main retail chains selling home appliances in Singapore are Harvey Norman, Best Dense, Courts and Gain City. Large department stores such as Tasmania and Siesta also carry a variety of major brands of home appliances.Conclusion Arcadia should expect to be better in emerging market such as, Singapore because this county offers good opportunity to household appliance businesses. Singapore has strong position in economic and continuously growth in household occupants. Arcadia should be attracted by consumer demand by households. In order to maximize company performance, Arcadia could study Singapore consumer life style and adapts its products to meet Gingersnap's demands. Reclaim has strong distribution network with close to 4,500 dealers in Turkey and 366 aboard.

Explore the ways Shakespeare presents the Duke in Act one of measure for measure

In a play we get to know about a character by what he says what he does and what other people think about him. When the duke abandons the city it cause society to collapse and the whole city to fall into chaos. Any eratical behaviour made by the duke, at the top of the hierarchical pyramid would be amplified as you go down. People at the bottom will want to know what is going on and the people near the top will try and grab a piece of power. In the 17th Century the audience then would of reacted very differently to an audience of today. Back then a audience would think that it was a terrible thing that the duke had done as he is the only one who can do the job as he has the divine right. For them the duke leaving would be a very dramatic story line. However an audience of today would not be as shocked because they are used to a society of so many leaders that if the Priminister went off, yes it would be shocking but there are plenty of people that can take his place. Today's audience would probably have more sympathy as they understand stress more and would just think he needs a bit of a break. The laws in Vienna have not been used for a long time and now are useless at protecting the people and the city, much like a rusty set of armour that has been â€Å"hung by th'wall† as Claudio describes them.. They normally protect people but they have been discarded and now are useless. Now the city is full of crime depravity and all the suburbs are full of Brothels. The Duke has discarded the laws so that the people of the city like him. He no longer likes his job as he has a lot of responsibility and is depended on. He feels isolated because of all the pressure of people behind him trying to get his power. He is loved by the public for something he isn't and he knows this. All these factors make him very uncomfortable. The duke has two choices for who he could chose to stand in for him – Angelo or Esculus. Esculas's name sounds like the word scales implying that he would be balanced and would bring balance to the city. He has a lot of knowledge of the city and is old and wise. Angelo's name sounds like the word angels who are virtuous. He chooses Angelo as he wants to test his virtues. The duke quotes â€Å"Angelo is a man of stricture and firm abstinence.† When Angelo is told that he will stand in for the duke he sounds modest but could be pretending. He is probable pretending to be modest and really being obsequious. He tells the Friar that he is going back to the city to see how it is going without him and to see if Angelo is really as virtuous as he seems. In Scene one the duke decides to leave because he can't take the pressure. Whereas in scene two he says he is leaving because he can't control the people. This shows that he is either not sure why he is leaving; he just doesn't want to be the duke any more or he wants to check up on people when he's not there. When the duke is in disguise Lucio says how the duke had been so slack with the laws and how terrible he was. In act one the speech is very rushed and shows us how much of a rush the Duke is in.

Free Essays on The Men We Carry In Our Minds

â€Å"The Men We Carry in Our Minds† By: Scott Russel Sanders Sanders’ vision of early manhood mainly focused on two twin poles: â€Å"toilers† and â€Å"bosses,† along with â€Å"warriors,† which was the third category, which also had a great impact on the formation of his ideas. Sanders’ was a poor boy and was granted the opportunity to experience the differences between two societies. The first society was full of men who aspired to careers he only dreamt of and read in novels, and the second was one limited to the fate of becoming â€Å"toilers† and â€Å"warriors.† Apart from these three classes of men the only other image he had was that of his father. Sanders’ father was an exception to society, having worked his way up the ladder. He escaped the fate of slaving over red dirt farms to eventually working in a front desk sporting a white shirt and tie. Seeing how his father excelled, he too yearned for a position in the thinking world: for they had a say in the future. Like most of his friends’ fathers, their occupation was that of a â€Å"toiler.† A â€Å"toiler,† is described as a twisted and maimed animal. Toilers worked under conditions and environments so ghastly that one would flee just at the thought. They were men pertaining to the lower class, who knew only of manual labor, rising before the light, and working a 24 hour, 7 day a week shift. Their positions mainly consisted of farmers, tire builders, construction workers, coal miners, oil diggers and many other strenuous occupations that jeopardized their health. They mainly suffered from hearing impairment, lost fingers, finicky backs, hernias, scarred hands, and deep coughs. They were a class of men Sanders dreaded to become, who at the end of the day turned to cigarettes and cheap wine or whisky to drown their sorrows. The other category of men Sanders knew of was that of â€Å"warriors.† As he describes, they were a class of men who did not... Free Essays on The Men We Carry In Our Minds Free Essays on The Men We Carry In Our Minds â€Å"The Men We Carry in Our Minds† By: Scott Russel Sanders Sanders’ vision of early manhood mainly focused on two twin poles: â€Å"toilers† and â€Å"bosses,† along with â€Å"warriors,† which was the third category, which also had a great impact on the formation of his ideas. Sanders’ was a poor boy and was granted the opportunity to experience the differences between two societies. The first society was full of men who aspired to careers he only dreamt of and read in novels, and the second was one limited to the fate of becoming â€Å"toilers† and â€Å"warriors.† Apart from these three classes of men the only other image he had was that of his father. Sanders’ father was an exception to society, having worked his way up the ladder. He escaped the fate of slaving over red dirt farms to eventually working in a front desk sporting a white shirt and tie. Seeing how his father excelled, he too yearned for a position in the thinking world: for they had a say in the future. Like most of his friends’ fathers, their occupation was that of a â€Å"toiler.† A â€Å"toiler,† is described as a twisted and maimed animal. Toilers worked under conditions and environments so ghastly that one would flee just at the thought. They were men pertaining to the lower class, who knew only of manual labor, rising before the light, and working a 24 hour, 7 day a week shift. Their positions mainly consisted of farmers, tire builders, construction workers, coal miners, oil diggers and many other strenuous occupations that jeopardized their health. They mainly suffered from hearing impairment, lost fingers, finicky backs, hernias, scarred hands, and deep coughs. They were a class of men Sanders dreaded to become, who at the end of the day turned to cigarettes and cheap wine or whisky to drown their sorrows. The other category of men Sanders knew of was that of â€Å"warriors.† As he describes, they were a class of men who did not...

Faux Amis - French English False Cognates Letter E

Faux Amis - French English False Cognates Letter E One of the great things about learning French or English is that many words have the same roots in the Romance languages and English. However, there are also a great many faux amis, or false cognates, which look similar but have different meanings. This is one of the biggest pitfalls for students of French. There are also semi-false cognates: words that can only sometimes be translated by the similar word in the other language.This alphabetical list (newest additions) includes hundreds of French-English false cognates, with explanations of what each word means and how it can be correctly translated into the other language. To avoid confusion due to the fact that some of the words are identical in the two languages, the French word is followed by (F) and the English word is followed by (E).à ©ducation (F) vs education (E)  Ã‚  Ã‚  Ã‚  Ã‚  Ãƒ ©ducation (F) usually refers to education at home: upbringing, manners.  Ã‚  Ã‚  Ã‚  Ã‚  education (E) is a general term for formal learning instruction, enseignement.à ©ligible (F) vs eligible (E)  Ã‚  Ã‚  Ã‚  Ã‚  Ãƒ ©ligible (F) means eligible only for membership or an elected office.   Ã‚  Ã‚  Ã‚  Ã‚  eligible (E) is a much more general term: à ©ligible or admissible. To be eligible avoir droit , remplir/satisfaire les conditions requises pour.à ©mail (F) vs email (E)  Ã‚  Ã‚  Ã‚  Ã‚  Ãƒ ©mail (F) refers to enamel.  Ã‚  Ã‚  Ã‚  Ã‚  email (E) is often translated as un email, but the accepted French term is un courriel (learn more).embarras (F) vs embarrass (E)  Ã‚  Ã‚  Ã‚  Ã‚  embarras (F) indicates trouble or confusion as well as embarrassment.  Ã‚  Ã‚  Ã‚  Ã‚  embarrass (E) is a verb: embarrasser, gà ªner.embrasser (F) vs embrace (E)  Ã‚  Ã‚  Ã‚  Ã‚  embrasser (F) means to kiss, or can be used formally to mean to espouse.  Ã‚  Ã‚  Ã‚  Ã‚  embrace (E) means à ©treindre or enlacer.à ©mergence (F) vs emergency (E)  Ã‚  Ã‚  Ã‚  Ã‚  Ãƒ ©mergence (F) is the equivalent of the English words emergence or source.  Ã‚  Ã‚  Ã‚  Ã‚  emergency (E) is un cas urgent or un imprà ©vu.employer (F) vs employer (E)  Ã‚  Ã‚  Ã‚  Ã‚  employer (F) is a verb - to use, employ.  Ã‚  Ã‚  Ã‚  Ã‚  employer (E) is a noun - un patron, un employeur.enchantà © (F) vs enchanted (E)  Ã‚  Ã‚  Ã‚  Ã‚  enchantà © (F) means enchanted or delighted, and is most commonly used upon meeting someone, the way Its nice to meet you is used in English.   Ã‚  Ã‚  Ã‚  Ã‚  enchanted (E) enchantà ©, but the English word is much less common than the French.enfant (F) vs Infant (E)  Ã‚  Ã‚  Ã‚  Ã‚  enfant (F) means child.  Ã‚  Ã‚  Ã‚  Ã‚  Infant (E) refers to un nouveau-nà © or un bà ©bà ©.engagement (F) vs Engagement (E)  Ã‚  Ã‚  Ã‚  Ã‚  engagement (F) has many meanings: commitment, promise, agreement; (finance) investing, liabilities; (negotiations) opening, start; (sports) kick-off; (contest) entry. It never means a marital engagement.  Ã‚  Ã‚  Ã‚  Ã‚  engagement (E) usually indicates ones engagement to be married: les fianà §ailles. It can also refer to un rendez-vous or une obligation.engrosser (F) vs engross (E)  Ã‚  Ã‚  Ã‚  Ã‚  engrosser (F) is a familiar verb meaning to knock up, get someone pregnant.  Ã‚  Ã‚  Ã‚  Ã‚  engross (E) means absorber, captiver.enthousiaste (F) vs enthusiast (E)  Ã‚  Ã‚  Ã‚  Ã‚  enthousiaste (F) can be a noun - enthusiast, or an adjective - enthusiastic.  Ã‚  Ã‚  Ã‚  Ã‚  enthusia st (E) is only a noun - enthousiaste.entrà ©e (F) vs entrà ©e (E)  Ã‚  Ã‚  Ã‚  Ã‚  entrà ©e (F) is another word for hors-doeuvre; an appetizer.  Ã‚  Ã‚  Ã‚  Ã‚  entrà ©e (E) refers to the main course of a meal: le plat principal. envie (F) vs envy (E)  Ã‚  Ã‚  Ã‚  Ã‚  envie (F) Avoir envie de means to want or to feel like something: Je nai pas envie de travailler - I dont want to work (feel like working). The verb envier, however, does mean to envy.  Ã‚  Ã‚  Ã‚  Ã‚  envy (E) means to be jealous or desirous of something belonging to another. The French verb is envier: I envy Johns courage - Jenvie le courage Jean. escroc (F) vs escrow (E)  Ã‚  Ã‚  Ã‚  Ã‚  escroc (F) refers to a crook or swindler.  Ã‚  Ã‚  Ã‚  Ã‚  escrow (E) means un dà ©pà ´t fiduciaire or conditionnel.à ©tiquette (F) vs etiquette (E)  Ã‚  Ã‚  Ã‚  Ã‚  Ãƒ ©tiquette (F) is a semi-false cognate. In addition to etiquette or protocole, it can be a sticker or label.  Ã‚  Ã‚  Ã‚  Ã‚  etiquette (E) can mean à ©tiquette, convenances, or protocole.à ©ventuel (F) vs eventual (E)  Ã‚  Ã‚  Ã‚  Ã‚  Ãƒ ©ventuel (F) means possible: le rà ©sultat à ©ventuel - the possible outcome.  Ã‚  Ã‚  Ã‚  Ã‚  eventual (E) describes something that will happen at some unspecified point in the future; it can be translated by a relative clause like qui sensuit or qui a rà ©sultà © or by an adverb like finalement.à ©ventuellement (F) vs eventually (E)  Ã‚  Ã‚  Ã‚  Ã‚  Ãƒ ©ventuellement (F) means possibly, if need be, or even: Vous pouvez à ©ventuellement prendre ma voiture - You can even take my car / You can take my car if need be.  Ã‚  Ã‚  Ã‚  Ã‚  eventually (E) indicates that an action will occur at a later time; it can be translated by finalement, la longue, or tà ´t ou tard : I will eventually do it - Je le ferai finalement / tà ´t ou tard. à ©vidence (F) vs evidence (E)  Ã‚  Ã‚  Ã‚  Ã‚  Ãƒ ©vidence (F) refers to obviousness, an obvious fact, or prominence.  Ã‚  Ã‚  Ã‚  Ã‚  evidence (E) means le tà ©moignage or la preuve.à ©vident (F) vs evident (E)  Ã‚  Ã‚  Ã‚  Ã‚  Ãƒ ©vident (F) usually means evident or obvious, and there is a familiar expression that always catches me: ce nest pas à ©vident - its not that simple.  Ã‚  Ã‚  Ã‚  Ã‚  evident (E) means à ©vident or manifeste.à ©vincer (F) vs evince (E)  Ã‚  Ã‚  Ã‚  Ã‚  Ãƒ ©vincer (F) means to oust, supplant, or evict.  Ã‚  Ã‚  Ã‚  Ã‚  evince (E) manifester or faire preuve de.exceptionnel (F) vs exceptional (E)  Ã‚  Ã‚  Ã‚  Ã‚  exceptionnel (F) can mean either exceptional or special in the sense of out-of-the-ordinary, unexpected.  Ã‚  Ã‚  Ã‚  Ã‚  exceptional (E) means exceptionnel.expà ©rience (F) vs experience (E)  Ã‚  Ã‚  Ã‚  Ã‚  expà ©rience (F) is a semi-false cognate, because it means both experience and experiment: Jai fait une expà ©rien ce - I did an experiment. Jai eu une expà ©rience intà ©ressante - I had an interesting experience.  Ã‚  Ã‚  Ã‚  Ã‚  experience (E) can be a noun or verb refering to something that happened. Only the noun translates into expà ©rience : Experience shows that ... - Lexpà ©rience dà ©montre que... He experienced some difficulties - Il a rencontrà © des difficultà ©s.expà ©rimenter (F) vs experiment (E)  Ã‚  Ã‚  Ã‚  Ã‚  expà ©rimenter (F) is a semi-false cognate. It is equivalent to the English verb, but also has the added sense of to test an apparatus.  Ã‚  Ã‚  Ã‚  Ã‚  experiment (E) as a verb means to test hypotheses or ways of doing things. As a noun, it is equivalent to the French word expà ©rience (see above).exploitation (F) vs exploitation (E)  Ã‚  Ã‚  Ã‚  Ã‚  exploitation (F) can mean either usage or exploitation.  Ã‚  Ã‚  Ã‚  Ã‚  exploitation (E) is translated by exploitation, but it always has a negative connotation in English, unlike the French which can simply refer to usage.exposition (F) vs exposition (E)  Ã‚  Ã‚  Ã‚  Ã‚  Une exposition (F) can refer to an exposition of facts, as well as to an exhibition or show, the aspect of a building, or exposure to heat or radiation.  Ã‚  Ã‚  Ã‚  Ã‚  Exposition (E) un commentaire, un exposà ©, or une interprà ©tation. extra (F) vs extra (E)  Ã‚  Ã‚  Ã‚  Ã‚  extra (F) is an adjective that means first-rate or terrific. Un extra is a catering assistant or a treat.  Ã‚  Ã‚  Ã‚  Ã‚  extra (E) the adjective means supplà ©mentaire. As an adverb, it might be translated by plus, trà ¨s, or even un supplà ©ment (e.g., to pay extra - payer un supplà ©ment). As a noun meaning perk, its equivalent to un -cà ´tà ©. extras as in extra options are en option or gà ¢teries, extra fees are frais supplà ©mentaires. An acting extra is un figurant and extra time in sports is prolongation(s).

HUMAN RESOURCES MANAGEMENT Essay Example | Topics and Well Written Essays - 4000 words

HUMAN RESOURCES MANAGEMENT - Essay Example It promotes a sense of togetherness and collective responsibility that reflects in the increased output and improved performance outcome of the organizational goals and objectives. The HR perspective would be evaluated for Ando Enterprises for its steadily decreasing profits. Ando Enterprises Plc is a successful business venture which has three major divisions: Agriculture; Hotels and Leisure; and Transport. Hotel and Leisure arm of the business is the most profitable, followed by Transport and Agriculture. In the last three years, the profits have been falling steadily. There has been distinct lack of uniformity in human resource strategy in the three different units of the company. There also seems to be lack of effective business strategy and work culture within the organization. Julie Beardwell and Tim Claydon, assert that the theoretical concept of human resource management has become ‘fuzzy concept’ with abstract empiricism and needs to be looked from a wider perspective of providing the invaluable human capital that can meet the challenges of the rapid globalization and advancing technology (Beardwell & Claydon, 2007). Hence effective HR strategy becomes the major challenge that brings together diverse ideologies and interests of the workforce to promote common goals. Indeed, the globalization has given a new perspective to the business which needs to look beyond the local interests and operate on a wider platform based on common goals and universal value system. Since employees are the pillar of the organization, the role of HRM becomes crucial in the employment of its workforce. In the emerging challenges of the changing business equations, when the labor deployment is undergoing quantitative and qualitative transformations, organizational leadership redefines strategic goals to create versatility and flexibility of the contemporary work environment. Social scientists have

The Chrysler PT Cruiser Essay Example | Topics and Well Written Essays - 1000 words

The Chrysler PT Cruiser - Essay Example The Chrysler PT Cruiser The Chrysler Group is Daimler Chrysler AG’s unit which is world’s fifth biggest automaker producing company in both passengers as well as commercial vehicle segments. The Chrysler PT Cruiser is built by Chrysler which is a â€Å"retro† styled station wagon. It is the marquee of Daimler Chrysler. The model resembles in size and shape to the 1997 Chrysler CCV prototype. The marketing plan is all about repositioning and revitalising the PT Cruiser that has been struggling since many years and underwent a decline stage. PT Cruiser has been one of the successful retro-styled vehicles. More than 1.3 million PT Cruiser cars were manufactured since the year 2000. However, despite its stylish look and many advanced features, the sales of the car have been plummeting in the recent years. It has been analysed that the reason behind the sales slide and the failure of the PT Cruiser have been that the Chrysler didn’t invest the required sum in this model. It has even b een argued that the reason behind its failure has been that the car was never improved by the company over its life span. The target segment was primarily the middle aged people who bought these cars. There are always two basic strategic choices for any company. Either the company can segment the market or it can treat its entire market as its potential customers for the goods and services that it renders. By the word ‘segmentation’ the development of the unique marketing strategies in order to meet the market needs of the market place, is perceived. (Weinstein, 2004). In addition to the middle aged people the target segment should be youngsters as well. By driving its attention towards this particular segment, the company can gain a significant number of customers in comparison to the middle aged people. In terms of psychographic segmentation, the company needs to segment its market to the outgoing people who usually hangout with their friends and relatives. The company has been providing its services all over the world; however, it would be better if the company targets the Asian countries as there is huge potential in these countries. In terms of benefit segmentati on, the company needs to focus upon investing in the style of the product as it has not gone through much change with respect to the product and there has been no investment made to upgrade it. In terms of physiographic segmentation, the company can target both the economy minded as well as the high income group people. Marketing Objectives The main objective of the company must be to invest adequate resources so that they can appeal to the mass consumers. In the era of competition, it is important for the companies to keep themselves updated with the modern technologies. The major reason for the failure of the product has been that the model and features provided by the car were same throughout its entire of its 11 years existence in the market. Therefore, the main objective of the company must be to make changes in the product model along with providing new advanced features with the aim to beat the